Marketing Executive

Role & Responsibilities

• Implement a branding strategy to enable growth objectives
• Drive marketing plan for customer acquisition and retention
• Responsible for Vendor Management
• Responsible for Consumer tracking and understanding to feed into the marketing plan
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs Monitoring competitor activity
• Liaison and build relationships with Media/ PR/Event and Ad agencies.
• Ensure implementation of internal and external communication is designed to deliver desired outcomes.

Key Skills

MBA